Opinion measurement and acceptance research
Friedrich Schiller University Jena: Chair of Industrial and Organizational Psychology, Prof. Dr. Rüdiger Trimpop, Dr. Ilona Patricia Kryl
The aim of the acceptance research was to record the opinions of various target groups. Acceptance in terms of behavior, attitudes, expectations and fears as well as the consequences experienced were recorded, as was the perception of changed activities through observation.
Technology comparison
For this purpose, qualitative methods in the form of
- theory-based and guided interviews,
- standardized questionnaires,
- standardized behavioral observations,
- Document analyses and
- Standardized, adaptive safety assessments (comparison of overhead line trucks with conventional trucks)
used. Measurements were taken at different times: at the start of the project, during plant operation and after the start of the project in a longitudinal comparison.
On average, respondents stated that:
- climate protection is very important to them
- An overhead contact line system for the electrification of heavy commercial vehicles in real freight traffic is (moderately) important to them for sustainable mobility
Questions were raised by some respondents
- on the cost-benefit ratio of the system
- for safety in case of breakdowns and accidents
- for integration with international traffic
The respondents saw hope
- in the development lead for technology development
- in the (international) signal effect for climate protection
- in regional and media attention for modern research and development interest