Opinion measurement and acceptance research

Friedrich Schiller University Jena: Chair of Industrial and Organizational Psychology, Prof. Dr. Rüdiger Trimpop, Dr. Ilona Patricia Kryl

The goal of acceptance research is to capture the opinion of different target groups. The acceptance in behavior, attitudes, expectations and fears as well as the experienced consequences should be recorded as well as the perception of changed activities through observation.

Technology comparison

Qualitative methods in the form of theory-based and guided interviews, standardized questionnaires, standardized behavioral observations, document analyses, and a standardized adaptive safety assessment (which compares O-trucks with conventional truck trips) will be used. Measurements are taken at different times: at the beginning of the project, during plant operation and after the start of the project in a longitudinal comparison.

On average, respondents indicate that:

  • climate protection is very important to them
  • An overhead contact line system for the electrification of heavy commercial vehicles in real freight traffic is (moderately) important to them for sustainable mobility

Questions express some

  • on the cost-benefit ratio of the system
  • for safety in case of breakdowns and accidents
  • for integration with international traffic

Hope they see:

  • in the development lead for technology development
  • in the (international) signal effect for climate protection
  • in regional and media attention for modern research and development interest